Oracle CX
Oracle CX (Customer Experience) suite provides a comprehensive set of tools to enhance customer interactions across sales, marketing, service, and commerce. It helps businesses deliver personalized, seamless experiences that drive customer loyalty and growth.
Oracle Customer Experience Cloud (Oracle CX Cloud) is a comprehensive suite of cloud-based tools designed to manage customer relationships across sales, marketing, customer service, e-commerce, and other functionalities like configure, price, quote (CPQ) tools. Oracle is increasingly integrating these tools, allowing, for example, contact center agents to access sales and marketing information while reviewing customer cases, enabling them to resolve issues more effectively. Like Microsoft, Oracle provides both on-premises and cloud-based CRM technologies, offering businesses flexibility in how they deploy their CRM solutions.
Originally launched as Oracle CRM in 1998, Oracle has expanded its CRM offerings through several key acquisitions, including Siebel, a well-known on-premises CRM. Additionally, Oracle CRM On Demand and Oracle Sales Cloud are cloud-based CRM solutions offered as Software-as-a-Service (SaaS). These acquisitions, along with Oracle’s own technologies, now make up a comprehensive CRM portfolio that meets the diverse needs of businesses across various industries.
- CX for Communications and Media
- CX for Financial Services
- CX for High Tech, Manufacturing and Automotive
- CX for Consumer Goods and Retail
- CX for Public Sector